![]() ![]() Please make sure to associate your Bing Merchant Center’s store ID to the imported campaigns. Each ad group requires a corresponding product ad in order for your ads to serve.īing Shopping campaigns, product groups, and product ads can be imported seamlessly from your AdWords account. Product Ads can also be easily managed in bulk in Bing Ads Editor. Change attributes such as type, bid, and destination URL can be updated directly from the editor pane or grid.Įach ad group has one product group and vice versa. Product groups filed cannot be edited directly from the editor pane or grid, however, you can change them from multiple changes or import. Performance metrics are also now available for product groups to help you make optimal bid adjustments. This format aligns with product groups exported from AdWords Editor, so you can directly take the exported file from AdWords Editor and import it using Bing Ads Editor. With the complete path in product groups, you can now quickly see the parent product groups without having to trace back to the parents one by one. The product group field now contains the complete path, which enables you to make changes without a parent ID. So now, Bing is supporting product groups in Bing Ads Editor as well as removing this restriction. Even if you use bulk operations, the need to have a parent product group ID for each product group is annoying. They also added a new Shopping tab in the editor pane, where you can set your store ID, country/region of sale, and campaign priority.īulk managing product groups has not been easy. Bing Ads added the campaign type attribute to the campaign entity, which enables you to create either Shopping campaigns or Search and Content campaigns. ![]() Click To Tweet CampaignsĬreate, update, or delete Shopping campaigns from Bing Ads Editor. Manage your Shopping campaigns, product groups, and product ads, in bulk. Manage your Shopping campaigns, product groups, and product ads, in bulk. Shopping Campaigns Now In Bing Ads Editorīing Shopping Campaigns are now available in Bing Ads Editor v11.4 across all markets where Shopping Campaigns are supported, including: ![]() When importing campaigns from AdWords, negative PC bid adjustments will be automatically adjusted to 0%, as it’s not supported in Bing Ads today. With these new controls, you can segment by device to tailor your ad messaging. Most notably, we will be able to target tablets separately from PC with different bid adjustments.Įxpanded device targeting will give advertisers more control in audience targeting strategy by making it possible to set individual bid adjustments by device type (PC, tablet, and mobile), and further their targeting strategy based on unique business needs.īid adjustments are expanding the range to +900% for each device type – PC, tablet, and mobile, as well as adding the ability to completely opt out (set to -100%) from displaying ads on tablet and mobile. ![]() Bing Ads is now giving us more control in setting bid adjustments by device so we can more effectively manage campaigns across each device type. ![]()
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